Standard |
FSM 104 - Fashion Promotion and
Coordination
Emphasizes the many aspects and responsibilities of fashion promotion and coordination. Topics include: fashion trend research; planning of promotions, advertising and publicity, shows, and events; public relations; consumer education; and professional guidelines.
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Competency Areas |
Hours
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Fashion Trend Research |
Class |
3 |
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Planning of Promotions, Advertising and Publicity, Shows, and Events |
D. Lab |
2 |
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Public Relations |
P. Lab/O.B.I. |
0 |
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Consumer Education |
Credit |
4 |
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Professional Guidelines |
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Prerequisite: |
Program admission |
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Corequisite: |
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Course Guide |
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Competency |
After completing this
section, the student will: |
Hours |
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Class |
D.Lab |
P.Lab/ O.B.I. |
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FASHION TREND RESEARCH |
2 |
5 |
0 |
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Sources of information for fashion trends |
Identify research sources of information for fashion trends. |
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Current fashion trends |
Utilize information sources to identify current fashion trends. |
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PLANNING OF PROMOTIONS, ADVERTISING AND PUBLICITY,
SHOWS, AND EVENTS |
22 |
12 |
0 |
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Promotion planning |
Describe promotion planning. Prepare plans for promotions. |
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Advertising and publicity |
Prepare plans for advertising and publicity. |
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Shows and events |
Prepare plans for shows and events. |
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PUBLIC RELATIONS |
2 |
0 |
0 |
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Importance of public relations |
Explain the importance of public relations to the fashion image. |
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CONSUMER EDUCATION |
2 |
3 |
0 |
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Consumer education seminars |
Plan informative consumer education seminars. |
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PROFESSIONAL GUIDELINES |
2 |
0 |
0 |
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Team building |
Explain the importance of team building within the profession. |
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Suggested Resources |
Goschie, S. (1986). Fashion direction and coordination (2nd
ed.). New York: Bobbs-Merrill.
Jabenis, E. (1983). The fashion director: What they do and how to be one (2nd ed.). New York: Macmillan.