Standard

Format Updated: 04/27/05

MKT 110 – Entrepreneurship

Course Description

Provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise. Topics include: planning, location analysis, financing, and development of a business plan.

 

Competency Areas

Hours

 

Planning

Class

6

Location Analysis

D. Lab

4

Financing

P. Lab/O.B.I.

0

Development of a Business Plan

Credit

8

 

 

 


Prerequisite:

Program admission level math achievement

Corequisite:

 

 

Course Guide

 

Competency

After completing this section, the student will:

Hours

Class

D.Lab

P.Lab/

O.B.I.

PLANNING

20

0

0

Characteristics

Identify characteristics of a successful entrepreneur in American society.

 

 

 

 

Analyze the characteristics common to successful entrepreneurs.

 

 

 

Self appraisal

Compare a self appraisal to the list of entrepreneurial characteristics.

 

 

 

Resources

Identify the reasons for planning in entrepreneurial endeavors (i.e., economic impact of small business).

 

 

 

 

Identify community resources for starting a business.

 

 

 

Laws

Explain relevant government regulations (local, state, federal) relating to the operation of a business.

 

 

 

Trends

Identify current business trends.

 

 

 

Types of business ownership

Identify the common types of business ownership.

 

 

 

 

Contrast the advantages and disadvantages of each type of business ownership.

 

 

 

LOCATION ANALYSIS

10

10

0

Definitions

Define location analysis.

 

 

 

Considerations

Explain the importance of location.

 

 

 

 

List considerations in choosing a community and specific business location.

 

 

 

 

Discuss the advantages and disadvantages of buying or renting a particular building.

 

 

 

Site selection

Analyze business locations using the criteria for site selection (i.e., a current business, a competitor) for inclusion in a business plan.

 

 

 

Trends

Identify trends in business site location.

 

 

 

Design factors

Identify the factors important to the interior and exterior of the business.

 

 

 

 

Explain the impact of design factors on business image and enhanced success.

 

 

 

FINANCING

15

5

0

Sources of capital

List sources of capital used by entrepreneurs.

 

 

 

Financial reports

Interpret a financial report.

 

 

 

Definitions

Define terms associated with financial reports and inventory control systems.

 

 

 

Budgeting

Explain the importance of budgeting and maintaining a positive cash flow.

 

 

 

Financial forms

Collect financial forms needed for a business.

 

 

 

DEVELOPMENT OF A BUSINESS PLAN

15

25

0

Components

Identify the components of a business plan.

 

 

 

Purpose

Explain how a well-prepared business plan helps the entrepreneur.

 

 

 

Business plan compilation

Compile a business plan worksheet.

 

 

 

 

Compare business plan formats.

 

 

 

 

Gather the information needed to complete a business plan.

 

 

 

 

Create a business plan.

 

 

 

Presentation

Present the business plan.

 

 

 

 

Suggested Resources

 

Books

 

Albanese, R. (1988). Management. Cincinnati: South-Western.

Aldag, R. J., & Sterns, T. M. (1990). Management (2nd ed.). Cincinnati: South-Western.

DuBrin, A. J., & Ireland, R. D. (1989). Management and organization (6th ed.). Cincinnati: South-Western.

Hailes, W. D., & Hubbard, R. T. (1988). Small business management (4th ed.). Albany, NY: Delmar.

Kuriloff, A. H., & Hemphill, J. M. (1988). Starting and managing the small business (2nd ed.). New York: McGraw-Hill.

Longenecker, J. G., & Moore, C. W. (1991). Small business management (8th ed.). Cincinnati: South-Western.

Morgenstein, M., & Strongin, H. (1987). Modern retailing: Management principles and practices (2nd ed.). Englewood Cliffs, NJ: Prentice Hall.

National Center for Research in Vocational Education. (1983). Keeping the business records module, PACE: A program for acquiring competence in entrepreneurship (rev ed.). Columbus, OH: Ctr Educ Trng Employ.

Scarborough, N. M., & Zimmerer, T. W. (1991). Effective small business management. Columbus, OH: Macmillan.

Steinhoff, D., & Burgess, J. F. (1989). Small business management fundamentals (5th ed.). New York: McGraw-Hill.

 

Audiovisuals

 

Franchising: How to be in business for yourself, not by yourself [Videotape]. (1988). Auteur Productions.

How to really start your own business [Videocassette]. (1987). Karl-Lorimar Home Video.

In search of excellence [Videocassette]. (1986). Nathan/Tyler Productions.

 

Journals

 

Black Enterprise

Entrepreneur

Georgia Business and Economic Conditions

INC.

Journal of Small Business Management

Wall Street Journal