Standard

Format Updated: 04/27/05

MKT 131 - Marketing Administration O.B.I. II

Course Description

Focuses on the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training.

Competency Areas	Hours
Problem Solving	Class	0
Adaptability to the Job Setting	D. Lab	0
Use of Proper Interpersonal Skills	P. Lab/O.B.I.	10
Application of Marketing Administration Techniques	Credit	3
Professional Development

Prerequisite/Corequisite:

MKT 130

Course Guide

Competency	After completing this section, the student will:	Hours
		Class	D.Lab	P.Lab/ O.B.I.
PROBLEM SOLVING		0	0	5
Problem solving on the job	Use problem solving techniques in the job setting.
ADAPTABILITY TO THE JOB SETTING		0	0	2
Directions	Follow directions as given by the managerial staff.
USE OF PROPER INTERPERSONAL SKILLS		0	0	8
Interaction with others	Interact effectively with others in the job setting.
Listening	Demonstrate the ability to listen to others.
APPLICATION OF MARKETING ADMINISTRATION TECHNIQUES		0	0	80
Skills	Demonstrate the ability to perform marketing and management tasks.
PROFESSIONAL DEVELOPMENT		0	0	5
Professionalism	Conduct him/herself in a professional manner.

Suggested Resources

Videocassette

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