Standard

MKT 134 - Entrepreneurship O.B.I. I

Course Description

Introduces the application and reinforcement of entrepreneurship and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into entrepreneurship applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of entrepreneurship techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training.

Competency Areas	Hours
Problem Solving	Class	0
Adaptability to the Job Setting	D. Lab	0
Use of Proper Interpersonal Skills	P. Lab/O.B.I.	10
Application of Entrepreneurship Techniques	Credit	3
Professional Development

Prerequisite:	Program admission, ENG 111, MKT 101
Corequisite:

Course Guide

Competency	After completing this section, the student will:	Hours
		Class	D.Lab	P.Lab/ O.B.I.
PROBLEM SOLVING		0	0	5
Problem solving on the job	Use problem solving techniques in the job setting.
ADAPTABILITY TO THE JOB SETTING		0	0	5
Directions	Follow directions. Give clear directions to others.
USE OF PROPER INTERPERSONAL SKILLS		0	0	8
Interaction with others	Interact effectively with others in the job setting.
Listening	Demonstrate the ability to listen to others.
APPLICATION OF ENTREPRENEURSHIP TECHNIQUES		0	0	80
Skills	Demonstrate the ability to perform entrepreneurial tasks.
PROFESSIONAL DEVELOPMENT		0	0	2
Professionalism	Conduct him/herself in a professional manner.

Suggested Resources

Books

Albanese, R. (1988). Management. Cincinnati: South-Western.

Aldag, R. J., & Stearns, T. M. (1987). Management. Cincinnati: South-Western.

Chapman, E. N. (1981). Dynamic retailing. Chicago: Science Research Associates.

DuBrin, A. J., & Ireland, R. D. (1989). Management and organization (6th ed.). Cincinnati: South-Western.

Gitman, L. J., & Joehnk, M. D. (1990). Personal financial planning (5th ed.). Chicago: Dryden Press.

Govoni, N. A., & Eng, R. (1988). Promotional management: Issues and perspectives. Englewood Cliffs, NJ: Prentice Hall.

Greene, M. R., & Dince, R. R. (1987). Personal financial management (2nd ed.). Cincinnati: South-Western.

Huffman, H. (1986). Programmed business mathematics, book 2: Negotiable instruments, pricing, discount, payroll, insurance, and business decision making (5th ed.). New York: McGraw-Hill.

Kuriloff, A. H., & Hemphill, J. M. (1988). Small business management (2nd ed.). New York: McGraw-Hill.

Lewison, D. M., & DeLozier, M. W. (1989). Retailing: Cases and applications (3rd ed.). Columbus, OH: Merrill.

Longenecker, J. G., & Moore, C. W. (1987). Small business management (7th ed.). Cincinnati: South-Western.

Longenecker, J. G., & Moore, C. W. (1991). Small business management (8th ed.). Cincinnati: South-Western.

Lusch, R. F., et al. (1990). Retail management. Cincinnati: South-Western.

Morgenstein, M., & Strongin, H. (1987). Modern retailing: Management principles and practices (2nd ed.). Englewood Cliffs, NJ: Prentice Hall.

National Center for Research in Vocational Education. (1983). Planning the marketing strategy module, PACE: Program for acquiring competence in entrepreneurship. Columbus, OH: Ctr Educ Trng Employ.

Nylen, D. W. (1986). Advertising: Planning, implementation, and control (3rd ed.). Cincinnati: South-Western.

Russell, J. T., & Lane, W. R. (1990). Kleppner's advertising procedure (11th ed.). Englewood Cliffs, NJ: Prentice Hall.

Samson, H., & Little, W. G. (1985). Advertising: Planning and techniques (2nd ed.). Cincinnati: South-Western.

Stull, W. A. (1979). Marketing math. Cincinnati: South-Western.

Journals

Advertising Age

Clip Bits

Clipper

Communication Briefings

ITC Desktop

Wall Street Journal