Standard

MKT 136 - Retail Management O.B.I. I

Course Description

Introduces the application and reinforcement of retail management and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into retail management applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of retail management techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training.

Competency Areas		Hours
Problem Solving		Class	0
Adaptability to the Job Setting		D. Lab	0
Use of Proper Interpersonal Skills		P. Lab/O.B.I.	10
Application of Retail Management Techniques		Credit	3
Professional Development
Prerequisite:	Program admission, ENG 111, MKT 101
Corequisite:

Course Guide

Competency	After completing this section, the student will:	Hours
		Class	D.Lab	P.Lab/ O.B.I.
PROBLEM SOLVING		0	0	5
Problem solving on the job	Use problem solving techniques in the job setting.
ADAPTABILITY TO THE JOB SETTING		0	0	2
Directions	Follow directions as given by the retail managerial staff.
USE OF PROPER INTERPERSONAL SKILLS		0	0	8
Interaction with others	Interact effectively with others in the job setting.
Listening	Demonstrate the ability to listen to others.
APPLICATION OF RETAIL MANAGEMENT TECHNIQUES		0	0	80
Accounting for marketing applications	Observe and/or assist in the application of marketing accounting procedures.
Buying	Apply the fundamentals of buying, merchandising, and accounting for products and services.
Promotion	Apply the fundamental principles and practices associated with promotion techniques.
Visual merchandising	Practice effective visual presentation of goods and services in the job setting.
Retail operations management	Observe and/or assist with planning, organizing, and managing of retail firms.
PROFESSIONAL DEVELOPMENT		0	0	5
Professionalism	Conduct him/herself in a professional manner.

Suggested Resources

Books

Barbeau, J., & Stull, W. (1990). Learning from working: A guide for cooperative education/ internship students. Cincinnati: South-Western.

Bell, J. (1988). Silent selling: The complete guide to fashion merchandise presentation. Cincinnati: Signs of the Times.

Bohlinger, M. S. (1990). Merchandise buying: A practical guide (3rd ed.). Boston: Allyn & Bacon.

Boone, L. E., & Kurtz, D. L. (1987). Management (3rd ed.). New York: Random House.

Brock, H. R., & Palmer, C. E. (1986). Accounting: Principles and applications (5th ed.). New York: McGraw-Hill.

Canay, L., & Roberson, J. (1984). A practical guide to visual merchandising. Englewood Cliffs, NJ: Prentice Hall.

Carlson, A. E., & Heintz, J. A. (1986). College accounting (12th ed.). Cincinnati: South-Western.

Cash, R. P. (Ed.). (1979). Buyer's manual. New York: National Retail Merchants Association.

Colborne, R. (1982). Fundamentals of merchandise presentation. Cincinnati: Signs of the Times.

Dansby, R., et al. (1989). College accounting. Englewood Cliffs, NJ: Prentice Hall. (May use version which includes only Chapters 1 - 11.)

DuBrin, A. J. (1990). Essentials of management (2nd ed.). Cincinnati: South-Western.

Fess, P. E., & Warren, C. S. (1987). Accounting principles (15th ed.). Cincinnati: South-Western.

Gifford, J. B. (1989). Strategic retail management: A Lotus 1-2-3 based simulation. Cincinnati: South-Western.

Gillespie, K. R., & Hecht, J. C. (1983). Casebook in retail business management: Applications and cases (3rd ed.). New York: McGraw-Hill.

Gillespie, K. R., & Hecht, J. C. (1983). Retail business management (rev ed.). New York: McGraw-Hill.

Govoni, N. A., & Eng, R. (1988). Promotional management: Issues and perspectives. Englewood Cliffs, NJ: Prentice Hall.

Lewison, D. M. (1989). Essentials of retailing. Columbus, OH: Merrill.

Lewison, D. M., & Hawes, J. M. (1989). Cases in retail management. Columbus, OH: Merrill.

Lusch, R. F., et al. (1990). Retail management. Cincinnati: South-Western.

Mella, D. L. (1988). The language of color. New York: Warner.

Mills, K. H., & Paul, J. E. (1988). Applied visual merchandising (2nd ed.). Englewood Cliffs, NJ: Prentice Hall.

Nylen, D. W. (1986). Advertising: Planning, implementation, and control (3rd ed.). Cincinnati: South-Western.

Russell, J. T., & Lane, W. R. (1990). Kleppner's advertising procedure (11th ed.). Englewood Cliffs, NJ: Prentice Hall.

Samson, H., & Little, W. G. (1985). Advertising: Planning and techniques (2nd ed.). Cincinnati: South-Western.

Samson, H., & Little, W. G. (1985). Visual merchandising planning and techniques (2nd ed.). Cincinnati: South-Western.

Sherman, A. W., et al. (1988). Managing human resources (8th ed.). Cincinnati: South-Western.

Spitz, A. E. (1990). Retailing case problems (2nd ed.). Boston: Allyn & Bacon.

Audiovisuals

The psychology of color [Videocassette]. (1987). Wagner Institute of Color Research.

Visual merchandising and display [Videocassette]. (1987). Retail Reporting Corp.

Journals

Advertising Age

Clip Bits

Clipper

Communication Briefings

ITC Desktop

Visual Merchandising and Store Design

Computer Simulation

Money management game. Credit Union Association.

Retail strategic management. Cincinnati: South-Western.