Economic Development

Suntory Slaking the Thirst for Employment
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On Feb. 7, 2002, Suntory Water Group signed a training plan agreement with Quick Start and Lanier Tech, celebrating the creation of 140 new jobs in the company's Flowery Branch Call Center. Dignitaries from the community and the Technical College System of Georgia joined Suntory President and CEO Chris White for the event.

"Our investment in the Flowery Branch Call Center and in the Atlanta market is a very tangible reflection of the company's confidence in the continued growth of the bottled water industry and its brands," says White. "We're particularly pleased that our new call center and hiring initiative will invigorate the community and show our customers that we believe the current economic picture will improve."

The facility will serve as a customer service headquarters for the bottled-water giant known for brands such as Crystal Springs in the Southeast and numerous other brands across the nation.

Quick Start was engaged early on in this project to help with pre-employment assessment and training. Quick Start's mobile technology lab (front page) found a temporary home at Lanier Technical College and began assisting the company before the call center was even completed. Using state-of-the-art computer simulation technologies, Quick Start assessed more than 70 job applicants. Once hired, new employees received customized job-specific training in product knowledge, customer service, sales, and computer systems operations for the company's proprietary software.

"Quick Start has done a terrific job," explains White. "They had to learn our own technological program and then assimilate information to create training manuals and employee evaluations from that. This kind of assistance is critical, especially in the early stages of a new operation. Quick Start had a very complex challenge and rose to it gracefully."

Suntory Water Group serves more than 1 million customers. QS

Photo of Chris White, Ken Breeden, and Stephen Deraney


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