Standard

HRT 101 - Introduction To Hotel/Restaurant/Travel

Course Description

Provides the student with an overview of occupations in the hospitality industry. Emphasizes the various segments of each occupation and the interrelated responsibilities for customer service which exist across the hospitality industry. Topics include: development of the hospitality industry, food and beverage services, hotel services, travel services, management's role in the hospitality industry, and hospitality industry trends.

Competency Areas	Hours
Development of the Hospitality Industry	Class	5
Food and Beverage Services	D. Lab	0
Hotel Services	P. Lab/O.B.I.	0
Travel Services	Credit	5
Management's Role in the Hospitality
Industry
Hospitality Industry Trends

Prerequisite:	Prvisional admission
Corequisite:

Course Guide

Competency	After completing this section, the student will:	Hours
		Class	D.Lab	P.Lab/ O.B.I.
DEVELOPMENT OF THE HOSPITALITY INDUSTRY		15	0	0
Historical background	Discuss the historical development of the hospitality industry.
	Give examples of the hospitality industry as it existed in the 17th, 18th, and 19th centuries.
Careers	Identify careers and salary potential in the hotel management field.
	Identify careers and salary potential in the food and beverage field.
	Identify careers and salary potential in the travel agency field.
	Discuss the career ladder for occupations in the hotel management field.
	Discuss the career ladder for occupations in the food and beverage field.
	Discuss the career ladder for occupations in the travel agency field.
	Locate resources for finding employment in the hotel, restaurant, and travel agency fields
	Give examples of job related position advancement educational opportunities.
	Discuss employee characteristics expected by prospective hotel, restaurant, and travel agency employers.
	Identify internship opportunities for the hotel, restaurant, and travel agency fields.
	Give examples of sexual stereotyping found in the hospitality industries.
	Contrast the rewards and drawbacks of occupations within the hospitality industry.
	Develop a career plan for either the hotel, restaurant, or travel agency field.
Industry terminology	Define terms and phrases common to the hotel management field.
	Define terms and phrases common to the food and beverage field.
FOOD AND BEVERAGE SERVICES		10	0	0
Classification	Identify types of restaurants.
	Identify types of beverage-serving establishments.
	Discuss customer service expectations according to types of restaurants and beverage-serving establishments.
	Identify current issues of the food and beverage establishment management.
HOTEL SERVICES		10	0	0
Types	Identify types of hotels.
Guest expectations	Discuss services hotel guests expect.
	Identify the departments common to hotel operations
	Discuss customer service expectations according to types of hotel establishments.
	Identify current issues of the hotel management.
TRAVEL SERVICES		8	0	0
Travel agents	Discuss the travel agent's role in the hospitality industry.
	Name the major functions a travel agent manages.
	Discuss customer service expectations according to types of travel agencies.
	Identify current issues of the travel agency.
	Identify the elements of the recreation market of which a travel agent must have knowledge.
	Discuss the impact of the tourist industry on the state and national economy.
MANAGEMENT'S ROLE IN THE HOSPITALITY INDUSTRY		5	0	0
Organization patterns	Identify the typical organizational structure for hotel operations.
	Identify the typical organizational structure for food and beverage operations.
	Identify the typical organizational structure for travel agency operations.
Franchising	Describe the franchising route to opening a hotel.
	Describe the franchising route to opening a food and beverage establishment.
	Describe the franchising route to opening a travel agency.
	Name companies that provide franchises within the hospitality industry.
Segmentation	Define segmentation as it applies to the role of management in the hospitality industry.
	Contrast advantages and disadvantages for franchising as opposed to segmentation in establishing hospitality services.
HOSPITALITY INDUSTRY TRENDS		2	0	0
Industry direction	Identify trends in the hotel industry.
	Identify trends in the food and beverage industry.
	Identify trends in the travel agency operations.
Employment opportunities	Discuss the impact of industry trends on employment in the hospitality field.
	Contrast hospitality industry employment opportunities on the rise with those which are declining.

Suggested Resources

Suggested Resources include textbooks shown below or most current edition.

Lundbert, D. (1988). The hotel and restaurant business (5th ed.). New York: Van Nos Reinhold.

Powers, T. F. (1988). Introduction to management in the hospitality industry (3rd ed.). New York: John Wiley & Sons.

Stevens, L. (1988). Your career in travel, tourism, and hospitality (6th ed.). Albany, NY: Delmar.

Weissinger, S. S. (1989). Hotel/motel operations: An overview. Cincinnati: South-Western.