Standard

R State Standard £ Developed College: n/a

BUS 1300 - Introduction to Business

Course Description

Introduces organization and management concepts of the business world and in the office environment. Topics include business in a global economy, starting and organizing a business, enterprise management, marketing strategies and financial management.

Competency Areas	Hours
Business in a Global Economy	Class	5
Starting and Organizing a Business	D. Lab	0
Enterprise Management	P. Lab/O.B.I.	0
Marketing Strategies	Credit	5
Financial Management
Prerequisite: Program admission
Corequisite:

Course Guide

Competency	After completing this section, the student will be able to:	Hours
		Class	D.Lab	P.Lab/ O.B.I.
BUSINESS IN A GLOBAL ECONOMY		10	0	0
Private Enterprise	Describe fundamentals of enterprise.
Economics	Describe forms of economic systems.
Business Environment	Discuss the changing business environment.
	Discuss competing in the global environment.
Computers	Discuss information management and the use of computers in the business environment.
Ethics	Demonstrate knowledge of ethical and social responsibility.
STARTING AND ORGANIZING A BUSINESS		10	0	0
Organization	Describe forms of business ownership
ENTERPRISE MANAGEMENT		10
Management	Detail managerial roles and styles.
Motivation	Describe methods of motivating employees.
Human Resources	Discuss ways of managing human resources.
	Demonstrate methods of handling management-employee relations.
Operations	Discuss ways of managing the operations of an enterprise.
MARKETING STRATEGIES		10	0	0
Product and Distribution	Describe channels of distribution and ways to control the channels.
Pricing	Discuss product pricing methods.
	Relate pricing to marketing.
FINANCIAL MANAGEMENT		10	0	0
Financial Information	Identify types of accountants.
	Describe fundamental accounting concepts.
Securities Market	Explain the securities market.
	Discuss types of securities investments.

Suggested Resources

Media Print Audio/Visual (AV) Web Other
Print	Ferrel (2007). Business: A Changing World (6^th Edition). McGraw-Hill/Irwin
	Bovee, Courtland L., and Thill, John V. (2005). Business in Action. Upper Saddle River: Pearson Prentice Hall.

Posted: 10/23/08