Standard |
CPH 111 - Commercial Photography
Introduces the concepts and techniques applied in commercial and advertising photography. Emphasizes skill development through laboratory activities. Topics include: commercial lighting, large format camera techniques, exposure and metering, safety techniques, and advertising principles.
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Competency Areas |
Hours
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Class |
2 |
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Large Format Camera Techniques |
D. Lab |
0 |
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Exposure and Metering |
P. Lab/O.B.I. |
6 |
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Safety Techniques |
Credit |
4 |
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Advertising Principles |
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Prerequisite: |
CPH 105, CPH 106 |
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Corequisite: |
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Course Guide |
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Competency |
After completing this
section, the student will: |
Hours |
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Class |
D.Lab |
P.Lab/ O.B.I. |
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COMMERCIAL LIGHTING |
4 |
0 |
20 |
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Light qualities |
Discuss different light qualities and their applications. |
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Take photographs with available daylight. |
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Take photographs with electronic strobe. |
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Take photographs with quartz and photo-flood lighting. |
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Take photographs with parabolic (reflected) lighting. |
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Take photographs using mixed light/filter. |
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Take photographs with focusing spot light. |
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Take photographs with soft boxing light. |
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Product lighting |
Demonstrate product photography using a model. |
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Location lighting |
Demonstrate product photography on location. |
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Discuss photographing products on location. |
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List reasons for leaving a controlled studio. |
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List the equipment necessary to photograph on location. |
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Identify ways to determine correct lighting for the product. |
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Discuss models and props |
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LARGE FORMAT CAMERA TECHNIQUES |
4 |
0 |
10 |
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Focusing |
Focus large format cameras. |
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Aperture |
Set aperture on large format cameras. |
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Shutter speed |
Set shutter speed on large format cameras. |
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Loading |
Load polaroid backs. |
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Load 4"x 5" format cameras. |
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EXPOSURE AND METERING |
4 |
0 |
10 |
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Metering |
Discuss methods of metering for medium and large format cameras. |
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Use light meters. |
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Exposure |
Describe how to control exposure by considering film speed, aperture, and shutter speed. |
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Calculate flash exposure. |
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Compensate for reduction in light caused by bellows expansion. |
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Correct for reciprocity failure. |
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SAFETY TECHNIQUES |
4 |
0 |
10 |
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Identify electricity safety procedures. |
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Follow electricity safety procedures. |
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Follow general lab safety procedures. |
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ADVERTISING PRINCIPLES |
4 |
0 |
10 |
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Discuss advertising agencies and their relationship to photographers. |
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Define advertising. |
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Discuss the job market for studio photographers in advertising. |
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Explain pricing of photographs for advertising. |
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Suggested Resources |
Collins, D.
(1988). The ultimate commercial photographer's handbook. Lemon Grove, CA: Finelight.
Livingston, K. (1984). Secrets of still life photography. New York: Watson-Guptill.
Simmons, S.
(1987). Using the view camera. New
York: Amphoto.
Truman, M.
(1988). The photographer's studio manual.
New York: Watson-Guptill.
Audiovisuals
Dean Collins Finelight Videotape Series:
Commercial
Illustration/Tabletop
Commercial
Illustration Large Production
Tabletop
Through Chromazones
Tabletop
Catalog Technique