Standard

 

CPH 115 – Photographic Business Management

Course Description

Provides instruction in the operational practices and procedures of a photography business. Topics include: pricing procedures, business records, advertising/marketing/market-analysis, copyright regulations, business ethics, and self-promotion.

 

Competency Areas

Hours

 

Pricing Procedures

Class

3

Business Records

D. Lab

0

Advertising/Marketing/Market-Analysis

P. Lab/O.B.I.

0

Copyright Regulations

Credit

3

Business Ethics

 

 

Self-Promotion

 

 

Prerequisite/Corequisite:

CPH 124

 

Course Guide

 

Competency

After completing this section, the student will:

Hours

Class

D.Lab

P.Lab/

O.B.I.

PRICING PROCEDURES

5

0

0

Invoices

Interpret invoices and sales slips from suppliers and vendors.

 

 

 

Overhead

Identify fixed overhead of each job category.

 

 

 

Markup

Determine job markup.

 

 

 

Pricing

Determine cost of individual job from overhead, and film and supply figures.

 

 

 

 

Compute tax on invoices

 

 

 

BUSINESS RECORDS

5

0

0

Business records

Identify business records that need to be kept.

 

 

 

 

Identify records required by accountant and federal and state tax offices.

 

 

 

Inventory

Maintain records of film and supplies.

 

 

 

 

Establish ordering systems.

 

 

 

 

Establish classification of product areas.

 

 

 

 

Record jobs by type and expenses.

 

 

 

ADVERTISING/MARKETING/MARKET-ANALYSIS

10

0

0

Advertising media

Analyze advantages and disadvantages of various ad media.

 

 

 

Market

Identify market for photography.

 

 

 

 

Identify prospective customers.

 

 

 

 

Establish a marketing plan for a specific type of photography product.

 

 

 

COPYRIGHT REGULATIONS

5

0

0

Copyright laws

Summarize current copyright regulations.

 

 

 

 

Interpret copyright regulations for clients and customers.

 

 

 

BUSINESS ETHICS

3

0

0

Ethical practices

Identify ethical and unethical business practices.

 

 

 

Ethical/unethical behavior

Evaluate your own dealings with subjects, models, and clients for ethical behavior.

 

 

 

SELF-PROMOTION

2

0

0

 

Establish a marketing plan for a specific type of photography product for self-promotion.

 

 

 

 

Suggested Resources

 

Books

 

Buchanan, B., & Co. (1982). How to make photographs and descriptive price list. New York: Scovill.

Gutterman, S. (1980). Business management for the professional photographers. New York: Amphoto.

Haynes, C. (1987). Successful business practices for studio photographers. Twain Harte, CA: Studio Press.

Schwarz, T. (1976). How to start a professional photography business. Chicago: H. Regnery.