Standard

Updated: 02/2005

EHO 114 - Garden Center Management

Course Description

Presents cultural and managerial techniques required for success in the garden center industry. Topics include: garden center establishment, garden center management, and post-production handling and marketing.

Competency Areas		Hours
Garden Center Establishment		Class	2
Garden Center Management		D. Lab	0
Post-Production Handling and Marketing		P. Lab/O.B.I.	3
		Credit	3
Prerequisite:	Provisional admission
Corequisite:

Course Guide

Competency	After completing this section, the student will:	Hours
		Class	D.Lab	P.Lab/ O.B.I.
GARDEN CENTER ESTABLISHMENT		10	0	0
Assessing potential	Plan garden center marketing strategy.
	Determine the potential in a chosen business area of environmental horticulture.
	Prepare a garden center market survey.
Acquiring and financing business	Develop a garden center business plan.
Facilities	Design a garden center layout.
GARDEN CENTER MANAGEMENT		10	0	0
Displays	Prepare garden center displays and in-store advertisement.
Sales	Present sales information to customer.
	Prepare sales invoice.
	Operate cash register.
	Calculate cost of customers' order.
Pricing	Price horticultural products.
	Estimate cost of customers' order.
Customer relations	Identify correct customer relations procedures.
	Demonstrate correct customer relations procedures.
Procurement	Order hard good items.
	Order plant materials.
Order plant materials.	Load garden center products.
	Deliver garden center products to customer.
Record keeping	Prepare a financial statement.
	Complete daily sales reports.
	Complete monthly sales reports.
POST-PRODUCTION HANDLING AND MARKETING		0	0	30
Stock maintenance	Maintain garden center hard goods area.
	Maintain garden center plant areas.

Suggested Resources

Book

Stanley, J. (2002). A Complete Guide to Garden Center Management. Batavia, IL: Ball Publishing.