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Standard |
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R State Standard £ Institutionally Developed College: NA |
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EHO 249 – Floral
Design IV – Business Operation |
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Course Description Introduces the student to the development and operational procedures
of a floral business. Emphasis will be
on both traditional and high style design as a business. Topics include: overview of the floral
industry and starting a floral business. |
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Competency Areas |
Hours |
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Overview of the Floral Industry |
Class |
3 |
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Starting a Floral Business |
D. Lab |
0 |
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P. Lab/O.B.I. |
6 |
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Credit |
5 |
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Prerequisite: |
Provisional admission |
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Corequisite: |
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Course
Guide |
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Competency |
After
completing this section, the student will be able to: |
Hours |
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Class |
D. Lab
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P. Lab/ O.B.I. |
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STARTING A
FLORAL BUSINESS |
15 |
0
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20 |
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Planning |
Discuss business start-up basics |
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Discuss organization of shop layout |
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Discuss delivery service |
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Discuss various pricing methods |
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Price floral designs using pricing methods |
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Discuss rental items in a floral design business |
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Marketing |
Discuss various methods of advertising |
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Prepare an advertising strategy |
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Discuss various types of store displays |
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Develop a window display for a floral shop |
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Demonstrate how to effectively target a market |
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Networking |
List various networking opportunities in the floral industry |
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OVERVIEW OF THE
FLORAL INDUSTRY |
15 |
0
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40 |
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Wire Service |
Discuss how to obtain a wire service |
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Traditional Design |
Demonstrate a working knowledge of traditional floral design |
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High Style Design and Planning |
Demonstrate high style design and planning |
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Certification |
Discuss various industry certifications available |
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Suggested
Resources |
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Anderson, Gary A. (1995). Floral
Design and Marketing. Columbus, Ohio: Ohio. Agricultural Education
Curriculum Material Service. |
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McDaniel, Gary L. (1996). Floral
Design and Arrangement. Upper Saddle River, NJ: Prentice-Hall, Inc. |
Posted: 11/12/08