STANDARD
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HRT 102 - TRAVEL
AGENCY OPERATIONS
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Course Description Introduces students to the role of the
travel agent in the hospitality industry.
Emphasis is placed on career options, industry trends, travel
documents, and tour planning. Topics
include: terminology, agency
operations, travel reference guides, airline industry, other transportation
modes, hotels and resorts, travel and tourism careers, and miscellaneous
services. |
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Competency Areas Hours |
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Terminology |
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Class/Week |
5 |
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D. Lab/Week |
0 |
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Travel Reference Guides |
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P. Lab/Week |
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Credit Hours |
5 |
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Other Transportation Modes |
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Hotels and Resorts |
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Travel and Tourism Careers |
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Miscellaneous Services |
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Prerequisite: Provisional
admission |
COURSE GUIDE |
Competency
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After
completing this section, the student will: |
Hours
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Class
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D.Lab
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P.Lab
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TERMINOLOGY
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5 |
0 |
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Terminology |
Define the terms associated with
the operation of a travel agency. |
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AGENCY OPERATIONS |
10 |
0 |
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Services |
Describe the services travel
agents provide to customers. |
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Identify types of travelers. |
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Agency
income |
List the factors which determine
agency income. State methods used by travel
agencies to increase income. |
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Agent
characteristics |
Discuss the characteristics of a
competent travel agent. |
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Manager |
Describe the functions of a travel
agency manager. |
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Discuss the qualifications for the
position of travel agency manager. |
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Employee
incentives |
Describe employee incentive plans
used by travel agencies. |
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Contrast various employee
incentive plans travel agencies use. |
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Documents |
Describe the data needed for
travel agency bookkeeping. Give examples of forms used to
document customer services. |
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Travel
consultant |
Discuss the qualifications of
travel consultant. |
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State the requirements for
becoming a Certified Travel Consultant. |
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Conference
requirements |
Describe the services offered by
the Airlines Reporting Corporation (ARC). Describe the services offered by
the International Airlines Travel Agency Network (IATAN). |
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Describe the services offered by
the Cruise Lines International Association (CLIA). |
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Discuss bonding requirements
associated with operating a travel agency. |
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Organizational
structure |
Contrast the advantages of
proprietorship or partnership or corporation as an organizational structure
for a travel agency. |
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TRAVEL REFERENCE GUIDES |
5 |
0 |
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Airline
guides |
Describe the contents of Official
Airlines Guides. |
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Ground
and sea travel guides |
Give example of railway reference
guides. Give example of motorcoach
reference guides. Give example of sea travel
reference guides. Give example of car rental
reference guides. |
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Hotel/motel
guide |
Give example of hotel/motel
reference guides. |
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Specialized
guides |
Give examples of tour operation
agencies. Give examples of meetings planner
guides. Give an example of a travel
reference for handicapped travelers. |
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AIRLINE INDUSTRY |
10 |
0 |
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Sales
and reservations |
Discuss services provided by the
airline sales representative. |
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Process an airline ticket
reservation. |
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Reconfirm an airline ticket
reservation. |
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Standard
ticket |
Describe the contents of an
airline ticket. |
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Define area bank as applied to
airline travel ticketing procedures. Discuss rules for ticket stock
security. Discuss common errors in writing
airline travel tickets. |
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Equipment
and supplies |
Identify equipment and supplies
required to meet ARC and IATAN requirements. |
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OTHER TRANSPORTATION MODES |
5 |
0 |
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Rail |
Discuss Amtrak travel
options. |
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Discuss Amtrak travel
accommodations and services. |
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Discuss the cultural benefits of
rail travel in foreign countries. |
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Discuss the benefits of the Eurailpass. |
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Sea |
List reasons for sea travel. |
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Discuss types of cruise ships and
classes of service. |
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Describe life aboard a cruise
ship. |
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Contrast travel on a cruise ship
with travel on a freighter. |
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Plan a sea voyage. |
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Motorcoach |
Describe accommodations provided
on a motorcoach. |
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Describe the types of travel
services provided by motorcoaches. |
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Rentals |
Discuss domestic car rental
services. |
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Describe the procedure for booking
a car rental. |
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Discuss foreign country car rental
services. |
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Discuss the requirements for
purchasing an automobile overseas. |
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List documents required to operate
an automobile in a foreign country. |
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Discuss optional forms of rental
transportation. |
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HOTEL AND RESORTS |
5 |
0 |
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Hotel
rating |
Describe hotel rating systems. |
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Describe the information available
in a directory for a hotel chain. |
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Client
needs |
Discuss travel agency client's
most often requested information about hotels. |
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Hotel
reservations |
Discuss the procedure for making a
hotel reservation. Contrast the differences between
individual reservation and group reservations. |
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TRAVEL AND TOURISM CAREERS |
5 |
0 |
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Progression |
State entry level positions for
the travel industry. |
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List travel agency job options
available to graduates. |
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MISCELLANEOUS SERVICES |
5 |
0 |
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Travelers’
insurance |
Discuss types of travelers’
insurance. |
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Travelers
checks |
Discuss client benefits for
purchasing travelers checks. |
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Tipping |
Discuss tipping guidelines. |
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Packing
for trip |
Discuss client clothing and
packing hints. |
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Traveling
with a pet |
Discuss requirements for traveling
with a pet. |
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Suggested Resources |
Suggested Resources include textbooks shown below or most
current edition.
Gregory,
A. (1989). The travel agent: Dealer in dreams (3rd ed.). Englewood Cliffs, NJ: Prentice Hall.
Metelka, C.
J. (1990). The dictionary of hospitality, travel and tourism (3rd
ed.). Albany, NY: Delmar.
Rice, S.,
& Todd, G. (1991). Travel perspectives: A guide to becoming
a travel agent. Albany, NY: Delmar.
Starr, N.,
& Silva, K. (1990). Travel career development (4th
ed.). Boston: Houghton Mifflin.
Semer-Purzycki,
J. (1989). A practical guide to fares and ticketing. Albany, NY: Delmar.
Sterens,
L. (1990). Guide to starting and operating a successful travel agency
(3rd ed.). Albany, NY: Delmar.