STANDARD
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HRT 122 - TOUR
MANAGEMENT
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Course Description Provides students with an orientation on
the duties and responsibilities of the tour operator. Emphasis is placed on the operator's role
in planning and conducting tours. Topics
include: planning individual tours,
planning group tours, transportation arrangements, accommodation options,
entertainment options, foreign country tours, and manager's on-tour
responsibilities. |
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Competency Areas Hours |
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Planning Individual Tours |
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Class/Week |
5 |
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D. Lab/Week |
0 |
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Transportation Arrangements |
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P. Lab/Week |
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Credit Hours |
5 |
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Entertainment Options |
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Foreign Country Tours |
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Manager’s On-Tour Responsibilities |
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Prerequisite: Provisional
admission |
COURSE GUIDE |
Competency
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After
completing this section, the student will: |
Hours
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Class
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D.Lab
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P.Lab
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PLANNING INDIVIDUAL TOURS
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10 |
0 |
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Tour
components |
Describe the major components of a
tour. |
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Tour
development |
Discuss the stages in developing a
tour for individual clients. |
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Terminology |
Define tour as it applies to the
travel industry. Define escorted tour as it applies
to the travel industry. |
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Define hosted tour as it applies
to the travel industry. |
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Define independent tour as it
applies to the travel industry. |
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Travel
time |
State the general rule regarding
daily travel time while on tour. |
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Cost |
Discuss tour operator cost control
options and the advantages or disadvantages of each. |
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Benefits
of client |
Describe the benefits a client
derives from a tour. |
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PLANNING GROUP TOURS |
5 |
0 |
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Types |
Discuss the types of group tours. |
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Contrast group tours with
individual tours. |
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Terminology |
Define fly/drive tours. Define charter tours. |
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Client/agency
benefits |
Discuss the advantages and
disadvantages of charter tours from the client's perspective. Discuss the benefits and
liabilities of charter tours for the travel agency. |
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TRANSPORTATION ARRANGEMENTS |
5 |
0 |
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Domestic |
Give examples of references used
to determine domestic transportation rates. |
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Discuss domestic packaged tours
developed by transportation firms. |
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Foreign |
Discuss the services provided by
the International Air Transportation Association. |
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Describe the procedure used to
establish a tour through the International Air Transportation Association. |
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Incentive
tours |
Discuss the advantages and
disadvantages of incentive tours marketed by transportation companies. |
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Convention
tours |
Describe the process used in
developing convention tours. |
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Special
interest tours |
Discuss methods of meeting
transportation needs for special interest groups. |
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ACCOMMODATION OPTIONS |
10 |
0 |
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Domestic |
Describe the methods a travel
agent uses to identify domestic accommodation options available to the
individual tourist. |
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Discuss establishing accommodation
options for a packaged domestic tour. |
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Give examples of references used
to determine accommodation options available to the domestic traveler. |
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Foreign |
Describe the method a travel agent
uses to identify accommodation options available to the individual when
traveling in a foreign country. |
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Discuss establishing accommodation
options for a packaged tour to a foreign country. |
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Give examples of references used
to determine accommodation options available to foreign country travelers. |
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Meal
plans |
Contrast advantages and
disadvantages of tours with meals included with those where meals are not
included. |
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Define American plans as it
applies to tour meal plans. Define Modified American plans as
it applies to tour meal plans. Define European plans as it
applies to tour meal plans. Define bed and breakfast as it
applies to tour meal plans. |
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ENTERTAINMENT OPTIONS |
5 |
0 |
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Identifying
need |
Discuss the procedure used to
determine client's tour entertainment desires. Describe the procedure used to
plan entertainment options for a packaged tour. |
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Planning |
Plan entertainment options for an
escorted tour. |
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FOREIGN COUNTRY TOURS |
5 |
0 |
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International
tours organizations |
Give examples of references which
list organizations that establish international tours. |
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Brochure |
Describe the contents of a typical
brochure which promotes an international tour. |
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Outline |
Outline a tour to a foreign
country which includes accommodation options. |
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Reservations |
Describe the procedure used to
make reservations for transportation, site visits, and hotels for a packaged
foreign tour. |
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Itinerary |
Prepare an itinerary for a foreign
country tour. |
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Predeparture
briefing |
Describe the element of a
predeparture briefing of clients going on foreign country tour. |
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MANAGER’S ON-TOUR RESPONSIBILITIES |
10 |
0 |
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Duties |
Describe the duties of the on-tour
manager. |
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Discuss the variations in tour
manager qualifications of different countries. |
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Terminology |
Define cook’s tour as it applies
to group travel arrangements. |
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Conduct
code |
Discuss the Tour Operation Code
as developed by the United States Tour Operators Association. |
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Legal
protection |
Discuss actions tour managers take
to protect themselves from lawsuits. |
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Itinerary |
Select a tour destination and
develop an itinerary for use by clients. |
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Select a tour destination and
develop a tour manager’s operational procedure. |
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Suggested Resources |
Suggested Resources include textbooks shown below or most
current edition.
Gregory,
A. (1989). The travel agent: Dealer in dreams (3rd ed.). Englewood Cliffs, NJ: Prentice Hall.
Poynter, J.
P. (1989). Foreign independent tours: Planning, pricing, and processing. Albany, NY: Delmar.
Reilly, R.
T. (1991). Handbook of professional tour management (2nd ed.). Albany, NY: Delmar.
Starr, N.,
& Silva, K. (1990). Travel career development (4th
ed.). Boston: Houghton Mifflin.