Standard

MKT 116 - Fashion Buying

Course Description

Introduces advanced principles of buying apparel and accessories, fashion merchandising, and accounting for fashion-related products and services. Topics include: assortment planning for apparel and accessories, locating resources, ordering merchandise, pricing for profit, and merchandising mathematics.

Competency Areas	Hours
Assortment Planning for Apparel and Accessories	Class	5
Locating Resources	D. Lab	0
Ordering Merchandise	P. Lab/O.B.I.	0
Pricing for Profit	Credit	5
Merchandising Mathematics

Prerequisite:	MKT 107
Corequisite:

Course Guide

Competency	After completing this section, the student will:	Hours
		Class	D.Lab	P.Lab/ O.B.I.
ASSORTMENT PLANNING FOR APPAREL AND ACCESSORIES		10	0	0
Roll of the fashion buyer	Identify the roll of the buyer in different fashion and retail situations
Buying for non-site businesses	Recognize the difference in buying strategies when buying for non-site businesses.
Assortment planning policies	Analyze the elements of an assortment plan.
LOCATING RESOURCES		10	0	0
Resident buying offices	Evaluate the characteristics and value of resident buying offices.
Evaluate resources	Develop an evaluation tool to be used when evaluating resources.
Importing	Analyze foreign market characteristics and the global fashion market as a resource.
Off-price retailing	Compare fashion resources.
ORDERING MERCHANDISE		10	0	0
Merchandising plan	Develop and analyze a merchandising plan.
Negotiating	Define the important aspects of negotiating.
Writing the order	Define the terminology used in writing an order.
MERCHANDISING MATHEMATICS		10	0	0
Pricing	Utilize pricing formulas to solve fashion Merchandising problems.
	Describe pricing policies.
Discounts	Identify the different types of discounts.
	Define markdowns.
	Discuss the purpose of discounts.

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