Standard

 

MKT 122 - Merchandising Management

Course Description

Develops skills for the potential entrepreneur to effectively merchandise and manage a business. Topics include: principles of merchandising, traffic patterns, basic stock and inventory, inventory control, mark-ups and mark-downs, and types of discounts.

 

Competency Areas

Hours

 

Principles of Merchandising

Class

5

Traffic Patterns

D. Lab

0

Basic Stock and Inventory

P. Lab/O.B.I.

0

Inventory Control

Credit

5

Mark-Ups and Mark-Downs

 

 

Types of Discounts

 

 

 

 

 


Prerequisite:

Program admission

Corequisite:

 

 

Course Guide

 

Competency

After completing this section, the student will:

Hours

Class

D.Lab

P.Lab/

O.B.I.

PRINCIPLES OF MERCHANDISING

5

0

0

Elements of merchandise blend

Determine the ingredients in the proper merchandise blend for a business.

 

 

 

 

Determine the factors to consider when developing the merchandise blend for a business.

 

 

 

TRAFFIC PATTERNS

5

0

0

Store layout and design

Identify basic store layouts.

 

 

 

Guidelines for designing store interiors

Explain the major considerations in planning attractive interiors that are functional, flexible, and safe.

 

 

 

BASIC STOCK AND INVENTORY

10

0

0

Basic stock method

Define the basic stock method.

 

 

 

 

Compute monthly sales for the season.

 

 

 

 

Compute average stock for the season.

 

 

 

 

Compute basic stock.

 

 

 

 

Compute beginning of the month (BOM) stock.

 

 

 

Percentage variation method

Define the percentage variation method (PVM).

Compute BOM utilizing the PVM.

 

 

 

Weeks supply method

Describe the weeks supply method.

 

 

 

 

Define stock turnover ratio.

 

 

 

 

Plan inventory utilizing the weeks supply method.

 

 

 

Stock-to-sales method

Describe the stock-to-sales method of stock planning.

Calculate inventory utilizing the stock-to-sales method.

 

 

 

INVENTORY CONTROL

10

0

0

Introduction

Explain the necessity for inventory control.

 

 

 

Inventory control methods

List the methods of inventory control.

 

 

 

 

Explain each method of inventory control.

 

 

 

 

Compare inventory control methods.

 

 

 

Inventory security

Discuss the importance of merchandise security.

 

 

 

 

Discuss methods of shoplifting and pilferage.

 

 

 

 

Discuss inventory security methods.

 

 

 

MARK-UPS AND MARK-DOWNS

10

0

0

Calculator operation

Demonstrate the basic functions of a calculator (i.e., add, subtract, divide, and multiply).

 

 

 

Terminology

Explain terms that are used in pricing.

 

 

 

Mark-ups

Use basic mark-up formulas in pricing.

 

 

 

 

Calculate the initial mark-up as a percentage of cost and retail prices.

 

 

 

Mark-downs

Calculate basic mark-downs.

 

 

 

TYPES OF DISCOUNTS

10

0

0

Discounting

Calculate the different types of discounts offered by manufacturers.

 

 

 

 

Calculate the different types of discounts offered by distributors.

 

 

 

 

Suggested Resources

 

Books

 

Chapman, E. N. (1981). Dynamic retailing. Chicago: Science Research Associates.

Huffman, H. (1986). Programmed business mathematics, book 2: Negotiable instruments, pricing, discount, payroll, insurance, and business decision making (5th ed.). New York: McGraw-Hill.

Lewison, D. M., & DeLozier, M. W. (1989). Retailing (3rd ed.). Columbus, OH: Merrill.

Lusch, R. F., et al. (1990). Retail management. Cincinnati: South-Western.

Stull, W. A. (1979). Marketing math. Cincinnati: South-Western.