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Standard |
Posted: 12/28/05
MKT 205 – Internet Marketing
Course
Description
This course introduces and demonstrates the use of the
Internet and the World Wide Web As a strategic marketing tool. Topics include:
the electronic marketplace, Strategies in using the Internet, tools of
electronic marketing, web design principles, customer communication, security,
and trends.
|
Competency Areas |
Hours |
|
|
The
electronic marketplace |
Class |
5 |
|
Strategies
in using the internet |
D. Lab |
0 |
|
Tools of
electronic marketing |
P. Lab/O.B.I. |
0 |
|
Web
design principles |
Credit |
5 |
|
Customer
communication |
|
|
|
Security |
|
|
|
Trends |
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|
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Prerequisite: |
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Corequisite: |
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|
Course Guide |
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Competency |
After completing this section,
the student will: |
Hours |
||
|
Class |
D.Lab
|
P.Lab/ O.B.I. |
||
|
The Electronic
Marketplace |
0
|
0 |
||
|
Framework
of the e-commerce marketplace |
Explain
Internet marketing |
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Discuss
most recent technologies being used in the industry |
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Outline
an ethical framework for e-business and internet marketing |
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Explain
the seven stages of Internet marketing |
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|
|
|
Strategies in Using the Internet |
15 |
0
|
0 |
|
|
The
Internet and Communication |
Identify
the consumer behavior model |
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Explain
market opportunities |
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Describe
the marketing strategies used in Internet marketing |
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Define
terms associated with e-commerce and Internet marketing |
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Analyze
the importance of the customer’s experience |
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Describe
the marketing mix and its relationship to Internet marketing |
10 |
0
|
0 |
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Define customer
interface |
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Describe
how the 7C’s influence interface design |
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List the
basic online tools (websites, banner, interstitials, etc) |
|
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Identify
the steps in the process of creating a desirable customer experience |
8 |
0
|
0 |
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|
Explain
the value of customer relationships |
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Identify
key terms in marketing on the Internet |
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Define
Interactivity and explain its usefulness |
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Identify
privacy and confidentiality issues |
5 |
0
|
0 |
|
|
Explain strategies to stay ahead of cybercrime |
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|
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Identify
current trends in Internet marketing and e-commerce |
2 |
0
|
0 |
|
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Suggested Resources |
Canzer, Brahm, E-Business
Strategy Thinking and Practice. Houghton Mifflin 2nd edition
Mohammed, Rafi; Fisher, Robert; Jaworski,
Bernard; Paddison, Gordon Internet Marketing Boston
Irwin McGraw Hill
Kleindl, Brad Strategic
Electronic Marketing Thomson