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Posted: 11/02/05

MKT 210- International Marketing

Course Description

This course introduces the student to the aspects of international marketing that impact domestic and foreign companies. Topics include: international marketing overview, the global marketing environment, analyzing global marketing opportunities, global market entry strategies.

Competency Areas	Hours
International Marketing Overview	Class	5
Global marketing environment	D. Lab	0
Analyzing global marketing opportunities	P. Lab/O.B.I.	0
Global market entry strategies	Credit	5
Designing international marketing programs

Prerequisite:

Corequisite:

Course Guide

Competency	After completing this section, the student will:	Hours
		Class	D.Lab	P.Lab/ O.B.I.

International marketing overview		5	0	0
Scope of global marketing	Describe the development of international marketing
	Define global marketing management
	Identify the participants in global marketing
Global Marketing Environment		15	0	0
The Global Economy	Define key terms in the international trade environment
	Identify international agencies that promote economic and monetary stability
	Analyze the advantages and disadvantages of trade agreements
Cultural and Social Forces	Define culture and its importance in international marketing
	Report on cultural traditions of a country
Political and legal forces	Explain the impact of political and legal forces in host and home countries
	Identify legal forces aiding international trade
Analyzing Global Marketing Opportunities		10	0	0
Global Markets	Describe how market selections are made
	Identify the types of international markets available
Global Marketing Strategies	Explain the assessment of global marketing opportunities
	Create an assessment of an international market
Global Market Entries		5	0	0
Exporting	Describe the types of exporting
	Describe licensing
	Explain the ownership options in international marketing
	Prepare and entry strategy analysis
Designing International Marketing Program		5	0	0
Pricing for global markets	Define the internal company’s costs
	Describe the risk of global financial transactions
Global Communications	Describe the global communication strategies
	Explain the challenges of creating promotional material for international markets
	Describe branding decisions
Global Distribution Channels	Explain the factors influencing the global distribution channels selected by companies
	Identify the trends in global distribution
Managing the global marketing effort	Explain the elements affecting a global marketing organization

Suggested Resources

Jeannet, Jean-Pierre &Hennessey, H. David. Global Marketing Strategies. New York: Houghton Mifflin Company.

Griffin, Ricky W.& Pustay, Michael W. International Business New Jersey: Pearson Prentice Hall

Albaum, Gerald & Strandskov, Jesper & Duerr, Edwin International Marketing and Export Management. New Jersey: Prentice Hall

Keegan, Warren & Green, Mark. Global Marketing . New Jersey: Prentice Hall