Marketing Management, Diploma

Program Standard and Course Guide

Table of Contents

ADMISSIONS

Standard Number: MM02-02-01 (Admission Requirements)

 

Standard Statement

Statewide admission requirements are implemented for the Marketing Management Diploma program.

Explanatory Comment

Admission refers to regular admission into a diploma program.

Statewide program admission requirements consider state and national occupational licensing and certifying requirements, where applicable.

The institution develops and implements clearly stated diploma program admissions policies and procedures.

Admission requirements are related to the functions of the Marketing Management profession.

Evaluative Criteria

The institution develops, implements, and publishes clearly stated Marketing Management program admission and advanced placement policies and procedures.

The requirements for admission to the Marketing Management program are:

a)       attainment of 16 years of age;

b)       documentation of high school graduation or satisfaction of High School Equivalency Certificate requirements;

c)       achievement of minimum regular admission scores on tests of reading, language, and math as specified in GDTAE document Minimum Program Entrance Scores; and

d)       completion of application and related procedures.

 

Admission of transfer students to the Marketing Management program is contingent upon their meeting the following requirements:

a)       regular admission and good standing at a regionally accredited diploma or degree granting institution; and

b)       proper completion of application and related procedures.

 

Standard Number: MM02-02-04 (Provisional Admission Requirements)

Standard Statement

Statewide provisional admission requirements are implemented for the Marketing Management Diploma program.

Explanatory Comment

Provisional admission is granted to qualified students who do not meet the regular admission requirements of the program.

Provisionally admitted students are allowed to take developmental studies courses and/or certain occupational courses as designated in the course sequence standard.

The institution develops, implements, and publishes clearly stated policies and procedures for entry into programs on a provisional basis.

Evaluative Criteria

Provisional admission to the Marketing Management Diploma program is afforded those students who do not meet program requirements but do meet provisional admission requirements.

The requirements for provisional admission to the Marketing Management Diploma program are:

a)       attainment of 16 years of age;

b)       achievement of minimum provisional admission scores on tests of reading, language, and math as specified in GDTAE document Minimum Program Entrance Scores; or recommendation by program faculty and designated admissions personnel on the basis of interview and assessment of student potential; and

c)       completion of application and related procedures.

 

All Marketing Management Diploma program students initially admitted on a provisional basis meet regular admission requirements prior to graduation.

Provisionally admitted students whose English, math, and/or reading achievement levels do not meet regular program admission requirements are required to enroll in developmental studies courses approved by the State Board of Technical and Adult Education.

PROGRAM STRUCTURE

Standard Number: MM02-03-02 (Program Numbering System)

Standard Statement

A Major Code of MM02 and a CIP Code of 52.1801 are applied to the Marketing Management Diploma program.
The Program Title Program Specializations and the assigned specialization major code and CIP codes are as follows:
Specialization Title	Specialization Major Code	Specialization CIP Code
Marketing Administration Specialization	MR02	52.1801
Banking and Finance Specialization	BF02	52.0803
Entrepreneurship Specialization	EN02	52.0701
Retail  Management Specialization	RI02	52.1803
Fashion Merchandising Specialization	FHM2	52.1904
Small Business Management Specialization	SBM2	52.0703

Explanatory Comment

Assignment of a statewide Major Code MM02 and CIP Code 52.1801 to the diploma program is the basis from which statewide programmatic consistency is developed.

Each degree/diploma/certificate program complies with the assigned Major Code(s) established in the relevant program-specific standards of the State Board of Technical and Adult Education.

Evaluative Criteria

Each authorized degree/diploma/certificate program is assigned a Major Code and CIP Code.

Each degree/diploma/certificate program having a given Major Code is consistent with all other programs throughout the state that have the same Major code.

Degree/diploma/certificate programs having multiple specializations are assigned a specialization Major Code for each option.

Standard Number: MM02-03-03 (Program Consistency and Sequence)

Standard Statement

The Marketing Management Diploma program utilizes essential course components consistent with statewide program requirements. Specific course alphanumeric identification codes are assigned to each course. Students are required to progress through two course categories in a developmentally valid sequence.

Explanatory Comment

Programs are assigned an identical Major Code MM02 and are consistent statewide. Each specific course is assigned an alphanumeric descriptor that serves as a statewide course identification code.

Evaluative Criteria

The Marketing Management Diploma program is assigned a Major Code of MM02, and utilizes essential components designated for that program number statewide. Program components include, but are not limited to:

Program Title

Marketing Management, Diploma

Program Description

The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing administration, banking and finance, entrepreneurship, retail management, or fashion merchandising.