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State Board Approval Date: |
June, 2004 |
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Implementation Date: |
Fall, 2005 |
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Last Updated: |
12/01/2005 |
Marketing
Management, Degree
|
Specific Program Standards |
|
Standard Number: MM03-02-01
(Admission Requirements)
Statewide
admission requirements are implemented for the Marketing Management Degree
program.
Admission refers to regular admission into a degree program.
Statewide program admission requirements consider state and national
occupational licensing and certifying requirements, where applicable.
The institution develops and implements clearly stated degree program
admissions policies and procedures.
Admission requirements are related to the functions of the Marketing
Management profession.
The institution develops, implements, and publishes clearly stated
Marketing Management program admission and advanced placement policies and
procedures.
The requirements for admission to the Marketing Management program are:
a) attainment of 16 years of age;
b) documentation of high school graduation or
satisfaction of High School Equivalency Certificate
requirements;
c) achievement of minimum regular admission scores on tests of reading,
language, and math as specified in GDTAE document Minimum Program Entrance Scores; and
d) completion of application and related
procedures.
Admission of transfer students to the Marketing Management program is
contingent upon their meeting the following requirements:
a) regular admission and good standing
at a regionally accredited diploma or degree granting institution; and
b) proper completion of application and
related procedures.
Standard Number: MM03-02-04 (Provisional
Admission Requirements)
Statewide provisional admission requirements are implemented for the
Marketing Management
Degree program.
Provisional admission is granted to qualified students who do not meet
the regular admission requirements of the program.
Provisionally admitted students are allowed to take developmental
studies courses and/or certain occupational courses as designated in the course
sequence standard.
The institution develops, implements, and publishes clearly stated
policies and procedures for entry into programs on a provisional basis.
Provisional admission to the Marketing Management Degree program is
afforded those students who do not meet program requirements but do meet
provisional admission requirements.
The requirements for provisional admission to the Marketing Management
Degree program are:
a) attainment
of 16 years of age;
b) achievement of minimum
provisional admission scores on tests of reading, language, and math as
specified in GDTAE document Minimum
Program Entrance Scores; or recommendation by program faculty and
designated admissions personnel on the basis of interview and assessment of
student potential; and
c) completion
of application and related procedures.
All Marketing Management Degree program students initially admitted on a
provisional basis meet regular admission requirements prior to graduation.
Provisionally admitted students whose English, math, and/or reading
achievement levels do not meet regular program admission requirements are
required to enroll in developmental studies courses approved by the State Board
of Technical and Adult Education.
Standard Number: MM03-03-02 (Program
Numbering System)
A Major Code of MM03 and a CIP Code of 08.070803 are applied to the
Marketing Management Degree program.
Assignment of a statewide Major Code MM03 and CIP Code 08.070803 to the
degree program is the basis from which statewide programmatic consistency is
developed.
Each degree/diploma/certificate program complies with the assigned Major
Code(s) established in the relevant program-specific standards of the State
Board of Technical and Adult Education.
Each authorized degree/diploma/certificate program is assigned a Major
Code and CIP Code.
Each degree/diploma/certificate program having a given Major Code is
consistent with all other programs throughout the state that have the same
Major code.
Degree/diploma/certificate programs having multiple specializations are
assigned a specialization Major Code for each option.
Standard Number: MM03-03-03 (Program Consistency
and Sequence)
The Marketing Management Degree program utilizes essential course
components consistent with statewide program requirements. Specific course alphanumeric identification
codes are assigned to each course.
Students are required to progress through two course categories in a
developmentally valid sequence.
Programs are assigned an identical Major Code MM03 and are consistent
statewide. Each specific course is
assigned an alphanumeric descriptor that serves as a statewide course
identification code.
The Marketing Management Degree program is assigned a Major Code of
MM03, and utilizes essential components designated for that program number
statewide. Program components include,
but are not limited to:
The Marketing
Management program is designed to prepare students for employment in a variety
of positions in today's marketing and management fields. The Marketing
Management program provides learning opportunities that introduce, develop, and
reinforce academic and occupational knowledge, skills, and attitudes required
for job acquisition, retention, and advancement. Additionally, the program
provides opportunities to upgrade present knowledge and skills or to retrain in
the area of marketing management. Graduates of the program receive a Marketing
Management diploma or degree with
specializations in marketing administration, banking and finance,
entrepreneurship, retail management, small
business management, e-commerce or fashion merchandising. ACBSP accreditation requires: ACC 155, FIN 191 and elective hours are
substitute for the OBI requirements.
.
Course Code
|
General Core |
Class Hours |
D. |
P. OBI Hours |
Weekly Contact Hours |
Credit Hours |
|
Composition and
Rhetoric I [P] Program
admission level language competency or ENG 098 |
5 |
0 |
0 |
5 |
5 |
|
|
Composition
and Rhetoric II [P]
ENG 191 with C or better |
5 |
0 |
0 |
5 |
5 |
|
|
or |
||||||
|
Introduction to
Humanities [P]
ENG 191 with C or better |
(5) |
(0) |
(0) |
(5) |
(5) |
|
|
Fundamentals
of Speech [P]
Program admission level language competency or ENG 098 |
5 |
0 |
0 |
5 |
5 |
|
|
ECO xxx |
Economics |
5 |
0 |
0 |
5 |
5 |
|
XXX xxx |
Social/Behavioral
Sciences |
5 |
0 |
0 |
5 |
5 |
|
MAT xxx |
MAT
190, 191, 196 or 198 |
5 |
0 |
0 |
5 |
5 |
|
Occupational Course Code |
Occupational |
Class |
D. |
P. |
Weekly |
Credit |
|
Legal Environment of Business [P] Program admission |
5 |
0 |
0 |
5 |
5 |
|
|
or |
||||||
|
Business Law [P] Provisional admission |
(5) |
(0) |
(0) |
(5) |
(5) |
|
|
Introduction to Marketing [P] Provisional admission |
5 |
0 |
0 |
5 |
5 |
|
|
Principles of Management [P] Program admission |
5 |
0 |
0 |
5 |
5 |
|
|
or |
||||||
|
Management Principles |
(5) |
(0) |
(0) |
(5) |
(5) |
|
|
Fundamentals of Selling [P] Provisional admission |
5 |
0 |
0 |
5 |
5 |
|
|
Introduction to Microcomputers [P] Provisional admission |
1 |
4 |
0 |
5 |
3 |
|
|
Completion of one of the following
specializations is required for graduation: |
|||||||||
|
Marketing Administration Specialization Courses |
|||||||||
|
Principles
of Accounting I [P]
Program admission |
4 |
4 |
0 |
8 |
6 |
||||
|
Buying
& Merchandise Management [P]
Program admission |
5 |
0 |
0 |
5 |
5 |
||||
|
or |
|||||||||
|
Advanced
Marketing |
(5) |
(0) |
(0) |
(5) |
(5) |
||||
|
Advertising [P]
Program admission |
3 |
2 |
0 |
5 |
4 |
||||
|
Visual
Merchandising [[P]
Provisional admission |
3 |
2 |
0 |
5 |
4 |
||||
|
or |
|||||||||
|
MKT 232 |
Advanced
Selling [[P]
MKT 106 or instructor permission based upon experience |
(3) |
(2) |
(0) |
(5) |
(4) |
|||
|
Entrepreneurship [P]
Program admission level math achievement |
6 |
4 |
0 |
10 |
8 |
||||
|
Marketing
Administration O.B.I. I [P]
Program admission, MKT 101, ENG 111 or ENG 191 or instructor permission based
upon experience |
0 |
0 |
10 |
10 |
3 |
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