State Board Approval Date:	June, 2004
Implementation Date:	Fall, 2004
Last Updated:	06/25/2004

Marketing Management, Degree

Program Standard and Course Guide

Table of Contents

General Program Standards
SPECIFIC PROGRAM STANDARDS
Admission Requirements	MM03-02-01
Provisional Program Admissions	MM03-02-04
Program Numbering	MM03-03-02
Program Course Consistency and Sequence	MM03-03-03
Program Course List
Accreditation (Guide)	Appendix A
Suggested Course Sequence (Guide)	Appendix B
Suggested Equipment List (Guide)	Appendix C

ADMISSIONS

Standard Number: MM03-02-01 (Admission Requirements)

Standard Statement

Statewide admission requirements are implemented for the Marketing Management Degree program.

Explanatory Comment

Admission refers to regular admission into a degree program.

Statewide program admission requirements consider state and national occupational licensing and certifying requirements, where applicable.

The institution develops and implements clearly stated degree program admissions policies and procedures.

Admission requirements are related to the functions of the Marketing Management profession.

Evaluative Criteria

The institution develops, implements, and publishes clearly stated Marketing Management program admission and advanced placement policies and procedures.

The requirements for admission to the Marketing Management program are:

a) attainment of 16 years of age;

b) documentation of high school graduation or satisfaction of High School Equivalency Certificate requirements;

c) achievement of minimum regular admission scores on tests of reading, language, and math as specified in GDTAE document Minimum Program Entrance Scores; and

d) completion of application and related procedures.

Admission of transfer students to the Marketing Management program is contingent upon their meeting the following requirements:

a) regular admission and good standing at a regionally accredited diploma or degree granting institution; and

b) proper completion of application and related procedures.

Standard Number: MM03-02-04 (Provisional Admission Requirements)

Standard Statement

Statewide provisional admission requirements are implemented for the Marketing Management Degree program.

Explanatory Comment

Provisional admission is granted to qualified students who do not meet the regular admission requirements of the program.

Provisionally admitted students are allowed to take developmental studies courses and/or certain occupational courses as designated in the course sequence standard.

The institution develops, implements, and publishes clearly stated policies and procedures for entry into programs on a provisional basis.

Evaluative Criteria

Provisional admission to the Marketing Management Degree program is afforded those students who do not meet program requirements but do meet provisional admission requirements.

The requirements for provisional admission to the Marketing Management Degree program are:

a) attainment of 16 years of age;

b) achievement of minimum provisional admission scores on tests of reading, language, and math as specified in GDTAE document Minimum Program Entrance Scores; or recommendation by program faculty and designated admissions personnel on the basis of interview and assessment of student potential; and

c) completion of application and related procedures.

All Marketing Management Degree program students initially admitted on a provisional basis meet regular admission requirements prior to graduation.

Provisionally admitted students whose English, math, and/or reading achievement levels do not meet regular program admission requirements are required to enroll in developmental studies courses approved by the State Board of Technical and Adult Education.

PROGRAM STRUCTURE

Standard Number: MM03-03-02 (Program Numbering System)

Standard Statement

A Major Code of MM03 and a CIP Code of 08.070803 are applied to the Marketing Management Degree program.

Explanatory Comment

Assignment of a statewide Major Code MM03 and CIP Code 08.070803 to the degree program is the basis from which statewide programmatic consistency is developed.

Each degree/diploma/certificate program complies with the assigned Major Code(s) established in the relevant program-specific standards of the State Board of Technical and Adult Education.

Evaluative Criteria

Each authorized degree/diploma/certificate program is assigned a Major Code and CIP Code.

Each degree/diploma/certificate program having a given Major Code is consistent with all other programs throughout the state that have the same Major code.

Degree/diploma/certificate programs having multiple specializations are assigned a specialization Major Code for each option.

Standard Number: MM03-03-03 (Program Consistency and Sequence)

Standard Statement

The Marketing Management Degree program utilizes essential course components consistent with statewide program requirements. Specific course alphanumeric identification codes are assigned to each course. Students are required to progress through two course categories in a developmentally valid sequence.

Explanatory Comment

Programs are assigned an identical Major Code MM03 and are consistent statewide. Each specific course is assigned an alphanumeric descriptor that serves as a statewide course identification code.

Evaluative Criteria

The Marketing Management Degree program is assigned a Major Code of MM03, and utilizes essential components designated for that program number statewide. Program components include, but are not limited to:

Program Title

Marketing Management, Degree

Program Description

The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma or degree with specializations in marketing administration, banking and finance, entrepreneurship, retail management, small business management, e-commerce or fashion merchandising.

.

Course Code	General Core Course Name	Class Hours	D. Lab Hours	P. Lab/ OBI Hours	Weekly Contact Hours	Credit Hours
ENG 191	Composition and Rhetoric I [P] Program admission level language competency or ENG 098	5	0	0	5	5
ENG 193	Composition and Rhetoric II [P] ENG 191 with C or better	5	0	0	5	5
or
HUM 191	Introduction to Humanities [P] ENG 191 with C or better	(5)	(0)	(0)	(5)	(5)
SPC 191	Fundamentals of Speech [P] Program admission level language competency or ENG 098	5	0	0	5	5
ECO xxx	Economics	5				5
XXX xxx	Social/Behavioral Sciences					5
MAT xxx	MAT 190, 191, 196 or 198	5	0	0	5	5

Occupational Course Code	Occupational Course Name	Class Hours	D. Lab Hours	P. Lab/ OBI Hours	Weekly Contact Hours	Credit Hours
ACC 155	Legal Environment of Business [P] Program admission	5	0	0	5	5
or
MKT 103	Business Law [P] Provisional admission	(5)	(0)	(0)	(5)	(5)
MKT 100	Introduction to Marketing [P] Provisional admission	5	0	0	5	5
MKT 101	Principles of Management [P] ENG 191	5	0	0	5	5
or
MSD 100
MKT 106	Fundamentals of Selling [P] Provisional admission	5	0	0	5	5
SCT 100	Introduction to Microcomputers [P] Provisional admission	1	4	0	5	3

Completion of one of the following specializations is required for graduation:
Marketing Administration Specialization Courses
ACC 101	Principles of Accounting I [P] Program admission	4	4	0	8	6
MKT 122	Buying & Merchandise Management [P] Program admission level math achievement	5	0	0	5	5
or
	Advanced Marketing
MKT 108	Advertising [P] Program admission	3	2	0	5	4
MKT 109	Visual Merchandising [[P] Provisional admission	3	2	0	5	4
or
MKT XXX	Advanced Sales [[P] MKT 106
MKT 110	Entrepreneurship [P] Program admission level math achievement	6	4	0	10	8
MKT 130	Marketing Administration O.B.I. I [P] Program admission, MKT 101, ENG 111	0	0	10	10	3
MKT 131	Marketing Administration O.B.I. II [P/C] MKT 130	0	0	10	10	3
XXX xxx	Electives					7
or
Entrepreneurship Specialization Courses
ACC 101	Principles of Accounting I [P] Program admission	4	4	0	8	6
ACC 102	Principles of Accounting II [P] ACC 101	4	4	0	8	6
MKT 108	Advertising [P] Program admission	3	2	0	5	4
MKT 110	Entrepreneurship [P] Program admission level math achievement	6	4	0	10	8
MKT 122	Buying & Merchandise Management [P] Program admission	5	0	0	5	5
MKT 123	Small Business Management [P] ACC 101, ENG 111, MAT 111	5	0	0	5	5
MKT 134	Entrepreneurship O.B.I. I [P] Program admission, ENG 111, MKT 101	0	0	10	10	3
or
MKT 135	Entrepreneurship O.B.I. II [P/C] MKT 134	0	0	10